Publications (2)

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A4 Conference proceedings
Business model experimentation in digitally enabled frugal innovation: Experience from an enterprise in Kenya (2020)
Proceedings of the Academy Of International Business Annual Meeting
Academy of International Business Africa, US Northeast & United States International University Africa Special Joint Conference 2020
Musona Jackson
A4 Conference proceedings
Bricolage in business models for environmental sustainability: How new green innovators “make do” at the bottom of the pyramid. (2019)
25th Nordic Academy of Management Conference
Musona Jackson, Sjögren Helena, Pasi Syrjä, Puualainen Kaisu
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