Publications (7)

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A4 Conference proceedings
Business model experimentation in digitally enabled frugal innovation: Experience from an enterprise in Kenya (2020)
Proceedings of the Academy Of International Business Annual Meeting
Academy of International Business Africa, US Northeast & United States International University Africa Special Joint Conference 2020
Musona Jackson
A4 Conference proceedings
Bricolage in business models for environmental sustainability: How new green innovators “make do” at the bottom of the pyramid. (2019)
25th Nordic Academy of Management Conference
Musona Jackson, Sjögren Helena, Pasi Syrjä, Puualainen Kaisu
A4 Conference proceedings
Institutional Changes for Sustainable Business Models: Insights From Developing Market Entrepreneurs (2019)
45th European International Business Academy (EIBA)
Musona Jackson, Asemokha Agnes, Sjögren Helena
A4 Conference proceedings
The Interplay of Cognitive and Institutional factors on new sustainable entrepreneurial activities in emerging markets context (2019)
15th Vaasa Conference on International Business
Musona Jackson, Vuorio Anna, Sjögren Helena, Puumalainen Kaisu
A4 Conference proceedings
Corporate Environmental Orientation and SME International Performance: The Role of Business Model Innovation (2018)
Asemokha Agnes, Musona Jackson, Torkkeli Lasse, Saarenketo Sami
A4 Conference proceedings
Active Environmental Focus and SMEs Performance: The Role Of Business Model Innovation (2017)
Proceedings of the 43rd Annual Conference of the European International Business Academy
Asemokha Agnes, Musona Jackson, Torkkeli Lasse
A4 Conference proceedings
Entrepreneurial Orientation and SMEs performance: Mediating Role of Business Model Innovation Capabilities (2017)
21st McGill International Entrepreneurship Conference
Asemokha Agnes, Musona Jackson, Torkkeli Lasse, Salojärvi Hanna
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