Publications (3)

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A1 Journal article (refereed), original research
Sustainable Entrepreneurship at the Bottom of the Pyramid: An Identity-Based Perspective (2021)
Sustainability
Musona Jackson, Puumalainen Kaisu, Sjögren Helena, Vuorio Anna
A1 Journal article (refereed), original research
Bricolage in environmental entrepreneurship: How environmental innovators “make do” at the bottom of the pyramid (2020)
Business Strategy and Development
Musona Jackson, Sjögrén Helena, Puumalainen Kaisu, Syrjä Pasi
A4 Conference proceedings
Institutional Changes for Sustainable Business Models: Insights From Developing Market Entrepreneurs (2019)
45th European International Business Academy (EIBA)
Musona Jackson, Asemokha Agnes, Sjögren Helena
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