A4 Conference proceedings

Vicious circle of impulsive buying and consumer well-being

Open Access publication

Publication Details

Authors: Obukhovich Svetlana

Publication year: 2021

Language: English

Title of parent publication: Proceedings of the 50th European Marketing Academy

Start page: 1

End page: 11

Number of pages: 11

JUFO level of this publication: 0

Permanent website address: http://proceedings.emac-online.org/pdfs/A2021-94669.pdf

Open Access: Open Access publication


Impulsive buying behavior (IBB) has been a matter of interest of marketers for several decades. The importance of studying the phenomenon has increased during the last few months due to the COVID-19 pandemic, which has resulted in an increased need for many consumers to cope with stress and boredom. The vast majority of previous studies focused on the IBB antecedents, while just a few of them described customer’s post-purchase well-being or the emotional consequences of IBB and coping with its negative outcomes. However, the full picture of the post-purchase customers’ well-being remains blurred. The current study aims to address this gap using a systematic literature review. The findings of the study bring new insight into impulsive buying behavior: we propose that coping with the main negative consequences of impulsive buying such as guilt, shame, and regret, may improve customer’s well-being and enhance his or her intentions to reengage in impulsive buying.

Last updated on 2021-30-07 at 10:56