A4 Conference proceedings

Crisis Year 2020: Analysis of Finnish Manufacturing Companies’ Twitter Activity

Publication Details

Authors: Lähdeaho Oskari, Hilmola Olli-Pekka

Editors of book: Zimmermann, Alfred; Howlett, Robert; Jain, Lakhmi; Schmidt, Rainer

Publishing place: Singapore

Publication year: 2021

Language: English

Related journal or series: Smart Innovation, Systems and Technologies

Title of parent publication: Human Centred Intelligent Systems: Proceedings of KES-HCIS 2021 Conference

Volume number: 244

Start page: 36

End page: 45

Number of pages: 10

ISBN: 978-981-16-3263-1

eISBN: 978-981-16-3264-8

ISSN: 2190-3018

eISSN: 2190-3026

JUFO level of this publication: 0

Digital Object Identifier (DOI): http://dx.doi.org/10.1007/978-981-16-3264-8_4

Permanent website address: https://link.springer.com/chapter/10.1007/978-981-16-3264-8_4

Open Access: Not an Open Access publication


Year 2020 was challenging for companies across all sectors and regions.
For many, the special circumstances brought by the Covid-19 pandemic and
related counter measures led to required transformations in incumbent
practices. While all sectors were impacted during 2020, manufacturing
industries experienced unique challenges due to supply shortages and
shutdowns of production plants. This research focuses in studying the
external communications of manufacturing companies. Social media
platforms have emerged as channels for company communications, and
Twitter as a focal one for less than formal communication. Companies’
activity on this platform during challenging times arises as meaningful
for identifying latent signals on the developments in industries. Hence,
Twitter activity of 18 most traded Finnish manufacturing companies in
Helsinki Stock Exchange during 2020 is studied. In total, 4 915 tweets
and their contents were analyzed. Frequently used words and n-grams are
reflected with the financial performance of said companies and
developments of Covid-19 pandemic during that year. The overall activity
is observed to somewhat correlate with the recorded Covid-19
infections, however, number of tweets was lower than in 2019. Also,
activity seems to follow official statements and set preventing measures
concerning the virus. Content analysis of tweets reveals that Covid-19
was frequent topic in the studied companies’ external communications. In
addition, need to organize non-conventional stakeholder events emerge
from the companies’ communications. However, mostly the content seems to
focus on long-time strategies of the studied companies, e.g., business
renewal and efforts to increase sustainability.

Last updated on 2021-02-06 at 07:47