A1 Journal article (refereed), original research

Visitor Journey Application Development for Omni-Channels

Open Access publication

Publication Details

Authors: Esanov Bakhtiyor, Dahanayake Ajantha

Publisher: IOS Press

Publication year: 2021

Language: English

Related journal or series: Frontiers in Artificial Intelligence and Applications

Volume number: 333

Start page: 257

End page: 274

Number of pages: 18

ISSN: 0922-6389

eISSN: 1879-8314

JUFO level of this publication: 1

Digital Object Identifier (DOI): http://dx.doi.org/10.3233/FAIA200834

Permanent website address: https://www.iospress.nl/book/information-modelling-and-knowledge-bases-xxxii/

Open Access: Open Access publication


The primary purpose of conducting this research is to determine how campus journey application development is progressing. As a result, this research proposes a conceptual model for visitor journey application development. The study included 100 top ranking educational institutes and additionally included Finnish and Estonian universities. 39 virtual campus tour applications and 36 visitor journey applications are benchmarked in total for this study. Provides an example of visitor journey mapping with features, complexities, and best practices that are influential for improving visitor experience during visitor journey application development.

Research Areas

Last updated on 2021-28-01 at 10:27