Junior Researcher Svetlana Obukhovich

  • E-mail: Svetlana.Obukhovich@lut.fi

Current Organisation

Academic position in LUT: Junior Researcher

Biography

Svetlana Obukhovich (M.Sc. in applied mathematics and digital economics) is a Junior researcher and a Doctoral student at Lappeenranta University of Technology (LUT), International Marketing Team. She has various international experiences in China which are related to international purchases, marketing, business development, and strategic management. Her main research project focuses on impulsive buying behavior in the digital environment and sustainable consumption.


Research Interests

Marketing, Consumer Behavior, E-Commerce, SMM, Sustainable Consumption, Impulsive Buying Behavior, Green Marketing, P2P Marketing, Psychology


Teaching Experience
Digital Marketing in Action (teaching assistant)
Consumer Behaviour in the Age of Digitalization (teaching assistant)

Publications




Last updated on 2021-01-09 at 04:03