A1 Journal article (refereed), original research

Who Cares about Product Sustainability Information at the Moment of Purchase? — Consumer Evidence from Three Countries

Publication Details
Authors: Pekkanen Tiia-Lotta, Pätäri Satu, Albareda Laura, Jantunen Ari
Publisher: Wiley: 24 months
Publication year: 2017
Language: English
Related Journal or Series Information: Sustainable Development
ISSN: 0968-0802
eISSN: 1099-1719
JUFO-Level of this publication: 2
Open Access: Not an Open Access publication


Sustainable consumption is a crucial contributor to sustainable
development. Often, environmental policy approaches to promote
sustainable consumption rely on increasing the awareness of consumers
through information provision. Hence, it is important to know what kind
of people the sustainability information is likely to reach, and what
kind of people would need to be reached by other means in order to green
their consumption. We advance the question of the characteristics of
consumers who look for information about sustainability when making
grocery purchasing choices. We focus on value-based buying behaviour of
Millennials, drawing from consumer surveys carried out in Finland, Hong
Kong and Spain. The results show that values differ between the studied
nationalities, but when modelling how values affect the
pro-responsibility behaviour the effect of nationality vanishes. Also,
high perception of one's own sustainability related behaviour seems to
enable altruistic, self-directed people to act on environmental concern

Last updated on 2018-19-10 at 07:55