A1 Journal article (refereed), original research

The European pulp and paper industry in transition to a bio-economy: A Delphi study


Open Access hybrid publication

Publication Details
Authors: Toppinen Anne, Pätäri Satu, Tuppura Anni, Jantunen Ari
Publisher: Elsevier: 24 months
Publication year: 2017
Language: English
Related Journal or Series Information: Futures
Volume number: 88
Start page: 1
End page: 14
Number of pages: 14
ISSN: 0016-3287
eISSN: 1873-6378
JUFO-Level of this publication: 1
Open Access: Open Access hybrid publication

Abstract

The current challenge facing the European pulp and paper industry is how
to materialize the transformation to a bio-economy, as well as to
realize the necessary new green innovations. The risks, costs and
constraints of doing business will increase, thereby further
intensifying competition, but at the same time new business
opportunities will open up. This study adopts a three-round
dissensus-based Delphi approach in order to explore our key research
question of how the pulp and paper industry may change strategically,
and what is the potential for value creation in the year 2030. According
to our expert panel, the main drivers of competitiveness in 2030 will
include energy and material efficiency, sustainability, as well as new
innovations in products to serve customer needs better. According to the
projected 2030 scenario, the pulp and paper industry will produce more
diversified products, focus on higher value-added, and aim at consumer
segments with higher environmental awareness. On average, 40 percent of
the turnover will according to the panel come from genuinely new
products. Strategic cross-sectorial partnerships will have a key role in
making this big leap, while simultaneously acknowledging the changing
needs of sustainability-conscious customers and other stakeholders.


Last updated on 2018-19-10 at 07:55