A4 Conference proceedings

A Dynamic Pricing Model for Software Products Incorporating Human Experiences


LUT Authors / Editors

Publication Details
Authors: Saltan Andrey, Nikula Uolevi, Seffah Ahmed, Yurkov Alexander
Publication year: 2016
Language: English
Related Journal or Series Information: Lecture Notes in Business Information Processing
Title of parent publication: Proceedings of the 7th International Conference on Software Business, ICSOB 2016
Volume number: 240
Start page: 135
End page: 144
ISBN: 978-3-319-40514-8
eISBN: 978-3-319-40515-5
ISSN: 1865-1348
JUFO-Level of this publication: 1
Open Access: Not an Open Access publication

Abstract
At the age of software as a service (SasS) and cloud computing as compared to what is used to be earlier, designing product strategies is a challenging concern for software product management researchers. Comparative statics models are considered to identify software market characteristics while assessing the managerial decisions during the software product strategy design. However, their applicability in dynamic market analysis is rather limited. Important concerns in dynamic market such as dynamic pricing cannot be fully estimated. This motivated the development of a simulation-based dynamic model to evaluate the efficiency and effectiveness of using different pricing models. The proposed (simulation) approach given in details in this paper can be used in conducting complex analysis of software product strategy that involves consideration of product strategy as a portfolio of interrelated solutions rather than a set of independent managerial decisions.

Last updated on 2019-10-12 at 13:25