B3 Unrefereed conference proceedings

Global sustainability megaforces in shaping the future of European pulp and paper industry: results using a Delphi approach


LUT Authors / Editors

Publication Details
Authors: Pätäri Satu, Tuppura Anni, Toppinen Anne, Korhonen Jaana
Publication year: 2015
Language: English
Title of parent publication: XIV World Forestry Congress, Durban, South Africa, 7-11 September 2015
JUFO-Level of this publication: 0
Open Access: Not known

Abstract
European Union has set an ambitious milestone of cutting its carbon emissions to 40% below 1990 levels by 2030 through domestic reductions, improved energy efficiency, and greater use of renewable sources of energy. In parallel, the key challenge of pulp and paper industry is how to materialize transformation towards bio-economy, as well as to realize the necessary new green innovations. The climate change, material resource scarcity and ecosystem decline are among the 10 major sustainability megaforces as identified in KPMG (2012), influencing the businesses environments globally. However, the relative importance of these megaforces in the context of pulp and paper sector transformation is unknown. Therefore, we will investigate their significance and their relation to the drivers of sustainability related investments in European pulp and paper sector (PPI), and identify threats and opportunities that these business environmental changes may bring about. The results are based upon a three-round dissensus-based Delphi approach among a sample of 30 high-level experts on European pulp and paper industry collected in 2014. We identified the greatest sustainability megaforces shaping the European PPI in 2030 to be: greater demand for energy, volatility in markets of fossil fuels and increasing material resource scarcity. Furthermore, material resource scarcity and food security were found to increase their significance towards the future in 2030 the most. Overall, opportunities in sustainability megaforces were perceived larger than threats, indicating that there is shift taking place in sustainability-related investments as seen opportunities rather than mere obligations.

Last updated on 2017-27-03 at 11:35