D4 Published development or research report or study

Hand to Mouth Marketing, Event Visibility and Resource Limited Event Generation Experiences: Virtual esport Imatranajo competition 2020


Open Access publication

Publication Details
Authors: Happonen Ari, Salmela Erno, Hirvimäki Marika
Publishing place: Finland
Publication year: 2021
Language: English
Related journal or series: LUT Scientific and Expertise Publications : Tutkimusraportit - Research reports
Volume number: 124
ISBN: 978-952-335-670-2
eISBN: 978-952-335-671-9
ISSN: 2243-3376
JUFO level of this publication: 0
Permanent website address: http://urn.fi/URN:ISBN:978-952-335-671-9
Open Access: Open Access publication

Abstract

This report is a result of collaborative
work between Business Finland funded Innovation Booster - Match Maker of
Challengers and Disruptors and European Regional Development funded MINT (Etelä-Karjalan
pienten kuntien innovaatio- ja kokeiluekosysteemin kehittäminen) project. The
goal of the report is to discuss from event visitor point of view about
different expectations, inspiring moments and future possibilities of transforming
traditional events to esports and /or virtual event context, possibly in
connection with traditional physical event.


Last updated on 2021-28-05 at 11:50

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