A1 Journal article (refereed), original research

Extended Valence Theory Perspective on Consumers' E-waste Recycling Intentions in Japan

Open Access hybrid publication

Publication Details
Authors: Dhir Amandeep, Malodia Suresh, Awan Usama, Sakashita Mototaka, Kaur Puneet
Publisher: Elsevier
Publication year: 2021
Language: English
Related journal or series: Journal of Cleaner Production
Journal acronym: JCP
ISSN: 0959-6526
eISSN: 1879-1786
JUFO level of this publication: 2
Open Access: Open Access hybrid publication
Location of the parallel saved publication: http://urn.fi/URN:NBN:fi-fe2021052130991


The gravity of the electronic waste (e-waste) crisis can be attributed to consumers' low participation in ensuring the proper disposal of such materials. Motivating consumers to recycle e-waste requires a deeper understanding of the dimensions that underlie behavioral intentions. Accordingly, the present study uses the novel framework of Valence Theory (VT) to examine how consumers evaluate their decision to recycle e-waste. The authors propose an extended VT model incorporating consumer values (value compatibility, openness to change, and environmental concerns), which is validated using cross-sectional survey data from 774 Japanese consumers. We also examine the role of different moderators resembling consumers' e-waste recycling behavior. The findings support the moderation hypotheses and suggest that intentions to recycle e-waste are affected by value compatibility, environmental concerns, and the perceived benefits of engaging in this behavior. Thus, the study has important implications for decision-makers, policymakers, and researchers interested in gaining deeper insights into issues surrounding consumers' e-waste recycling intentions.

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Last updated on 2021-31-05 at 14:52