A1 Journal article (refereed), original research

Pursuing Frugal Innovation for Sustainability at the Grassroots Level

Open Access publication

Publication Details
Authors: Hossain Mokter, Levänen Jarkko, Wierenga Marleen
Publisher: Wiley: 24 months - No Online Open / Cambridge University Press (CUP): HSS Journals - No Cambridge Open
Publication year: 2021
Language: English
Related Journal or Series Information: Management and Organization Review
ISSN: 1740-8776
eISSN: 1740-8784
JUFO-Level of this publication: 1
Open Access: Open Access publication


Firms are often criticized for their reluctance to embrace
sustainability in their business strategies. Frugal innovation is a
recent concept that represents a new way for firms to serve underserved
customers in developing countries while also promoting sustainability.
Based on three cases of frugal innovation at the grassroots level in
India, this article demonstrates how frugal innovation presents a
promising way to tackle some of today's pressing societal problems with
new business models. We use a range of parameters for economic, social,
and environmental sustainability to strengthen the case for frugal
innovation. This article attempts to inspire scholars to consider frugal
innovation further in their future research endeavors and encourage
firms to integrate it into their existing business models.

Last updated on 2021-24-02 at 08:02