A4 Conference proceedings

Sustainability transition in private forestry: a case study evidence from Finland

Open Access publication

Publication Details
Authors: Toppinen Anne, Mikkilä Mirja, Tuppura Anni, de Vries Gerdien
Publication year: 2018
Language: English
Title of parent publication: Transformations towards a new era in small scale forestry
JUFO-Level of this publication: 0
Open Access: Open Access publication


Using review of literature, conceptual
analysis and a case study of one forestry service company in Finland, we aim at
identifying innovative pathways for sustainability transition through
from the view of small-scale service oriented businesses. Borrowing conceptually from transition
management, we focus on the sustainability driven
practices in which private service businesses and family forest owners can co-create
value. In particular, we analyze the mix of
private sector voluntary sustainability initiatives as a system driver in
forestry, and we reach beyond forest certification to give a more holistic view
on the factors of sustainability related change. As key results, we identify factors both driving and factoring
transition towards higher level of sustainability, and discuss possible
implications for the viability of nudging private owners towards
sustainability. Drawing
from company and expert interviews in our case study, we find that small
scale forest owners tend to associate forest management goals as a mixture of
forest ecosystem stewardship and economic activities, with the emphasis still on
the latter.

the challenge for sustainability transition is its aim at incremental change
that keeps the overall structure of existing end-uses intact, and by giving
limited space for new, radical innovations through, for example, service or
social based solutions. Long value chains in forestry-wood market represent another
key barrier for integrating and effectively communicating sustainability
towards final end-users and creating demand for higher-level sustainability. As
an outcome, we would
like to encourage further research on the effectiveness of emphasis framing as
a tool to nudge forest owners towards changing practices. For example, emphasis framing (possibly in combination with
public commitment) can be an effective tool to nudge family forest owners
towards more sustainable forestry, and it fits to modern methods and policy approaches
in the forest sector.

Last updated on 2020-27-10 at 15:09