A4 Conference proceedings

Impacts of Digital Twins – Significance from Sales Perspective


Publication Details
Authors: Rantala Tuija, Kokkonen Kirsi, Hannola Lea
Publication year: 2020
Language: English
JUFO-Level of this publication: 0
Open Access: Not known

Abstract

Disruptive innovations, data utilization and digital twins have
received significant attention in scientific publications in recent
years. Complex data-based solutions, for example digital twins, require
understanding of the customer’s business and the technological solution.
This paper presents a framework for understanding the impacts of
digital twins and discusses the sales perspective based on the interview
findings. The qualitative interview data included altogether 16
semi-structured interviews from six case companies from the areas of
intelligent machine control systems, software solutions, real-time
simulation and machine engineering. As a result, the impact of digital
twins can be classified in four categories: process change, competition
environment change, role chain in value chain, and significant turning
point in the market and emerging ecosystems. For example, when the
impacts of complex digital twins are for the ecosystem, the importance
of customer and ecosystem understanding and generated value is growing.


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Last updated on 2020-22-06 at 10:39