A4 Conference proceedings

Institutional Changes for Sustainable Business Models: Insights From Developing Market Entrepreneurs

Publication Details
Authors: Musona Jackson, Asemokha Agnes, Sjögren Helena
Publication year: 2019
Language: English
Title of parent publication: 45th European International Business Academy (EIBA)
JUFO-Level of this publication: 0
Open Access: Not an Open Access publication


Sustainable business models and sustainable innovations in developing markets are crucial in the combined progress in social,
ecological and economic concerns. However, sustainable entrepreneurs in developing economies face complex and difficult
institutional environments, which make the outcome of their innovation activities and associated business models highly uncertain. In
the face of these institutional challenges, local sustainable entrepreneurs can foster sustainability through their business models due to
their familiarity with local context and proficiency at navigating through concomitant institutional complexities. This study focuses on
how sustainable entrepreneurs evolving in dynamic and institutionally uncertain developing market environments, are able to develop
and operationalize their business models. Consequently, proposing a framework of institutional change mechanisms determining
sustainable business model operationalization in such context. By using qualitative data, we empirically draw from six cases of new but
established sustainable entrepreneurs in Kenya. Data was collected through semi-structured interviews and from secondary sources
such as news articles and documents. Data analysis is done using Nvivo software but preliminary we identify various
mechanisms of institutional changes that sustainable entrepreneurs use to develop and implement their business models.

Last updated on 2020-07-02 at 14:11