A4 Conference proceedings

Business model experimentation in digitally enabled frugal innovation: Experience from an enterprise in Kenya


Publication Details
Authors: Musona Jackson
Publication year: 2020
Language: English
Title of parent publication: Academy of International Business Africa, US Northeast & United States International University Africa Special Joint Conference 2020
JUFO-Level of this publication: 1
Open Access: Not an Open Access publication

Abstract
Business models are critical in the successful design, delivery and diffusion of frugal innovations in low-income markets. However, existing literature on frugal innovations does not explicitly reveal how entrepreneurial firms achieve sustained value creation and capture indigitally enabled frugal innovation at the bottom of the pyramid. Using frugal innovation and business models as theoretical lens, this study explores this gap by employing a pilot single casestudy design on a Kenyan precision farming enterprise. Results of the study reveal four approaches to business model development in frugal innovation: long-term focus, adjustable commitment, continuous experimentation and bricolage principle. The study contributes to business model and frugal innovation literature streams by extending knowledge on the approaches to business model development in frugal innovation. Moreover, the study develops a framework of value creation and capture through frugal innovation in digitally enabled bottom of the pyramid context, which is of practical significance to managers of ventures involved in frugal innovation at the bottom of the pyramid.

Last updated on 2020-11-02 at 15:16