A4 Conference proceedings

Last Mile Delivery Innovation: a Grounded Theory of Crowd Logistics

Publication Details
Authors: Malacina Iryna, Albats Ekaterina, Podmetina Daria
Publication year: 2019
Language: English
Title of parent publication: The ISPIM Innovation Conference
JUFO-Level of this publication: 0
Open Access: Not an Open Access publication


Although different strategies for improving the efficiency of the last mile delivery service such as dematerialization, logistic postponement, click-and-mortar model and others have already been investigated by academics, crowd logistics that incorporates principles of the shared economy, crowdsourcing and peer-to-peer platforms still remain an understudied area of research with considerable economic, social and ecological potential. This paper addresses the gap and conceptualizes the key processes and activities of crowd logistics model for the last mile delivery using qualitative multiple case study approach. In our study, we explore, develop and explain the crowd logistics framework: its actors, their attributes, material, financial and information flows. The academic contribution of this paper includes a descriptive grounded theory of crowd logistics that can become a basis for future studies.

Last updated on 2020-23-01 at 12:36