A4 Conference proceedings

Digitalization Boosted Recycling: Gamification as an Inspiration for Young Adults to do Enhanced Waste Sorting

Open Access publication

LUT Authors / Editors

Publication Details
Authors: Santti Ulla, Happonen Ari, Auvinen Harri
Publisher: AIP Publishing
Publication year: 2020
Language: English
Related Journal or Series Information: AIP Conference Proceedings
Title of parent publication: AIP Conference Proceedings
Journal acronym: AIP Conf. Proc.
Volume number: 2233
Issue number: 1
eISBN: 978-0-7354-1992-6
ISSN: 0094-243X
JUFO-Level of this publication: 1
Open Access: Open Access publication


August 2018, the City of Kuopio, student apartments (Kuopion Opiskelija-asunnot
Oy), regional waste management and recycling company (Jätekukko Oy), and
Savonia University of Applied Sciences set up an event called 3R Game Jam. The
aim of the event was to different sources of motivation, which could improve
young adults’ interests towards recycling. Additionally, the goal was to study
gamified solutions, designed to boost recycling activities within the students
age group. The game called “Fox the Recycler” won the competition and was selected
for further development. In the fall of 2018, the next version of the game was
piloted in student apartments where 90 % of all young adults (250) installed
the game. The best rate of monthly
users was 235, daily users over 50 to 30 persons. After the pilot, the recycling rate of biowaste
increased from 76 % to 97 %. The recycling rate of plastic also increased
significantly: 84 % of the inhabitants currently recycle plastic, while only 25
% of them did so before the pilot. The study found that the gamification-based
solutions can be used efficiently to support a change in consumers’ behavior. such
solutions have a wide range of applications in many different recycling and
other contexts, and in different environments. The 2.0 version of the game will
be piloted for primary school children to further study educational and cultural
change in recycling during 2019.

Last updated on 2020-07-05 at 11:36