A3 Book section, chapters in research books

Benefits of cross-border collaboration at Base of the Pyramid markets for innovation improvement

Open Access publication

Publication Details
Authors: Awan Usama, Suleman Nazia, Huiskonen Janne, Kraslawski Andrzej
Editors of book: Gabriele Arnold, Marlen; Gold, Stefan; Muthuri, Judy N.; Rueda, Ximena
Edition name or number: 4
Publishing place: United Kingdom
Publication year: 2020
Language: English
Title of parent publication: Base of the Pyramid Markets in Asia: Innovation and challenges to sustainability
ISBN: 9781138389137
JUFO-Level of this publication: 3
Open Access: Open Access publication
Location of the parallel saved publication: http://urn.fi/URN:NBN:fi-fe202002216161


One of the
greatest challenges for international buyers at the Base of the Pyramid (BOP)
markets is achieving social performance and innovation performance improvements
in production processes in export manufacturing firms. In recent years,
collaboration with companies from BOP markets has become a source of innovation
for companies that do business in developing countries. By collaborating in BOP
markets, firms can meet their market growth objectives while simultaneously
stimulating social sustainability development. Utilising the partial least
squares structural equation modelling (PLS-SEM), we test multiple hypotheses
against the data of 239 companies operating in BOP markets in Pakistan. Our
results reveal the importance of collaboration in explaining social performance
outcomes. This study attempts to offer insights into the effect of
collaboration on innovation performance improvements. This study contributes to
achieving Sustainable Development Goal 9, in particular focusing on the
development of technology infrastructure, to enhance research for promoting
innovation. Our findings suggest that collaboration influences can
significantly affect the improvements in product and process innovation. Future
research could be undertaken by using either quantitative research or
survey-based research in BOP markets. Based on the findings, we discuss
research and practical implications for the practitioners as well as for

Last updated on 2020-23-03 at 13:04