A4 Conference proceedings

Business model design elements for electric car service based on digital data enabled sharing platform


Open Access publication

Publication Details
Authors: Metso Lasse, Happonen Ari, Ojanen Ville, Rissanen Matti, Kärri Timo
Publication year: 2019
Language: English
Title of parent publication: Shaping the future of global manufacturing supply networks: Delivering sustainable value for producers and consumers through digital platforms (23rd Cambridge International Manufacturing Symposium)
JUFO-Level of this publication: 0
Open Access: Open Access publication

Abstract

The number of electric cars have seen a steady increase in last few years, most likely due to the actions
various countries have been taking to limit combustion engines vehicles access to city centres, changes in
taxes based on emissions and changes in emission calculation models. On another hand the change in cost
structure related to electric cars, like the price of lithium batteries is one of the high level explaining factors
for this change. E.g. for last 8 years, price of li-ion batteries has dropped around 80% (Berckmans et al.,
2017). From the market point of view, the traditional car manufacturers have their own service networks,
while any new player such as a new electric car manufacturer does not have it. To ease up the situation, a
service data platform for electric cars enables new players to enter the market by supporting independent
car services to access spare parts, maintenance instructions and training material more flexibly than
currently. In this context, the key aspect is how the service network will be organized. The platform
enables data-based analytics to optimize service for electric cars and to foresee the spare part needs to
help the warehousing, logistics and supply chain side. For the whole service network, some new
innovative approaches will also be needed to support the new way to work with the data platform. The
target of the paper is to present the design elements of a new business model for electric car service data
platform. Data sharing enables new manufacturers to come to the market and independent car services to
offer electric car maintenance to customers. Paper presents key partners, key activities, key resources,
values, customer relationships, channels, customer segments, cost structure and revenue sharing.


Last updated on 2020-07-05 at 15:34