A1 Journal article (refereed), original research

Innovation alliances: Balancing value creation dynamics, competitive intensity and market overlap

Open Access publication

Publication Details
Authors: Bouncken Ricarda, Fredrich Viktor, Kraus Sascha, Ritala Paavo
Publisher: Elsevier
Publication year: 2020
Language: English
Related Journal or Series Information: Journal of Business Research
Volume number: 112
Start page: 240
End page: 247
Number of pages: 8
ISSN: 0148-2963
eISSN: 1873-7978
JUFO-Level of this publication: 2
Open Access: Open Access publication
Location of the parallel saved publication: http://urn.fi/URN:NBN:fi-fe2019110837253


When created and captured value is unbalanced in innovation alliances,
instabilities may emerge. Competitive tensions between the partners may
further destabilize the value creation process. How these dynamics
affect the outcomes of innovation alliances is still far from clear.
This study focuses on expert power, relative private and common
benefits, and perceived competitive intensity as well as structural
market overlap between partners. While direct effects of expert power or
the (im-)balances in intra-alliance innovation-related value dynamics
do not emerge, we find that these effects are strongly moderated by the
level of competition. When perceived competitive intensity is high, the
partner's expert power turns out to be less beneficial, and imbalance
towards private benefits becomes detrimental for value creation. On the
other hand, when the market overlap between the partners is high, the
expert power of partners, as well as common benefits become more
beneficial to innovation-related value creation.

Last updated on 2020-04-05 at 07:33

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