A1 Journal article (refereed), original research

Digitalization of companies in international entrepreneurship and marketing


Open Access publication

Publication Details
Authors: Vadana Ioan-Iustin, Torkkeli Lasse, Kuivalainen Olli, Saarenketo Sami
Publisher: Emerald
Publication year: 2019
Language: English
Journal acronym: IMR
ISSN: 0265-1335
eISSN: 1758-6763
JUFO-Level of this publication: 2
Open Access: Open Access publication
Location of the parallel saved publication: http://urn.fi/URN:NBN:fi-fe2019121247813

Abstract

Little research has been done on the emergence of companies that engage in increasingly digital entrepreneurship with digitalized value-chain activities. The extant literature provides an inconsistent picture of how value-chain digitalization affects companies’ internationalization and international marketing, and gives no insights regarding the influence of the degree of value-chain digitalization on the level of internationalization.

This paper takes an explorative approach based on a literature review and uses a conceptual analysis and research framework to empirically classify digitalized/-ing companies.

This study finds ways to classify the internationalization of companies according to the degree of digitalization of their value chain. The more these companies use Internet hardware infrastructure and web and mobile software technologies, the better they can leverage their foreign assets, achieving a higher share of foreign sales with relatively limited foreign assets.

The results enrich the literature on internationalization and international marketing and entrepreneurship to explain companies that are distinctly digitalized across their value-chain activities.

This research provides evidence for companies regarding digitalization of the value chain to facilitate entrepreneurial opportunities and offer rapid, efficient, affordable internationalization.

This research tackles a novel phenomenon by analyzing companies’ value-chain digitalization in relation to their degree of internationalization and international marketing.


Research Areas

Last updated on 2020-20-03 at 10:03