A4 Conference proceedings

The Interplay of Cognitive and Institutional factors on new sustainable entrepreneurial activities in emerging markets context

Publication Details
Authors: Musona Jackson, Vuorio Anna, Sjögren Helena, Puumalainen Kaisu
Publication year: 2019
Language: English
Title of parent publication: 15th Vaasa Conference on International Business
JUFO-Level of this publication: 1
Open Access: Not an Open Access publication


The way entrepreneurs think about themselves and how they make sense of their institutional environment underpins their being involved in sustainable entrepreneurial activities. This mixed method study explores the interplay of entrepreneurial cognition and the institutional (formal and informal) environment of entrepreneurs involved in new but established sustainable entrepreneurial activities in emerging and developing countries. We investigate the effect of cognitive scripts namely self-efficacy, opportunity perception, and fear of failure together with institutional factors of environmental pressure, easy of doing business and government expenditure on entrepreneurs' propensity to engage in new sustainable entrepreneurial activities in such context. Based on the qualitative analysis, we came up with testable propositions that we explored quantitatively through binomial logistic regression analysis. The Quantitative analysis supports four out of the six propositions.These findings therefore provide new insights on the emergence of new sustainable entrepreneurial activities in emerging and developing country contexts.

Last updated on 2020-23-01 at 13:11