A2 Review article, literature review, systematic review

Creativity Enables Sustainable Development: Supplier Engagement as a Boundary Condition for the Positive Effect on Green Innovation

Open Access publication

Publication Details
Authors: Awan Usama, Sroufe Robert, Kraslawski Andrzej
Publisher: Elsevier
Publication year: 2019
Language: English
Journal acronym: JCPL
Volume number: 226
Start page: 172
End page: 185
Number of pages: 14
ISSN: 0959-6526
eISSN: 1879-1786
JUFO-Level of this publication: 2
Open Access: Open Access publication
Location of the parallel saved publication: http://urn.fi/URN:NBN:fi-fe2019041612483


Despite the increasing
awareness of business and academic research toward creative thinking, the
investigation of its uptake by industry is still limited. Supplier engagement
attracts considerable interest as a means to improve green innovation. Previous
research studies in an inter-firm relationship have addressed the impact of green
innovation on sustainability performance. While some studies have concluded
that creative thinking can lead to sustainable performance outcomes, others
have questioned the positive influence of creative thinking on innovation. This
study takes a top-up perspective on ways to stimulate creative thinking with
supplier engagement. Relying on the social capital theory and its wider
contextualization in relation with the
creativity, the authors argue that supplier engagement levers for
driving green innovation and facilitates the
sustainable development. We aim to advance understanding of the role of
creativity, along with how and why creativity is important for the development
of green innovation practices for a sustainable future. This study provides a
more fine-grained perspective by developing a theoretical model. Contributions
from this study include research propositions to help explain and predict why
and how firm resources become more important when combined with the creative thinking. Creative thinking is a
fast-growing topic among the global community for the way that it enables
sustainable development initiatives. Creativity boosts environmental, social
and economic performance by enabling the development of green products and
processes. Creative thinking has become an important tool driving green
innovation within organizations and plays a critical role in enhancing
sustainability performance. This study provides novel insights into how to
organize creative abilities for sustainable development and provide actionable
research direction and policy implications for both practitioners and

Last updated on 2020-20-03 at 10:03