A1 Journal article (refereed), original research

Separation or integration of journalistic and business responsibilities? Corporate responsibility in Finnish media companies

Open Access publication

Publication Details
Authors: Olkkonen Laura
Publication year: 2018
Language: English
Related Journal or Series Information: Journal of Media Business Studies
Volume number: 15
Issue number: 3
Start page: 169
End page: 187
Number of pages: 19
ISSN: 1652-2354
JUFO-Level of this publication: 1
Open Access: Open Access publication
Location of the parallel saved publication: http://urn.fi/URN:NBN:fi-fe201902205718


Not only do media organisations serve a societal role,
they also influence societies through their behaviour as businesses. Therefore,
the full range of the responsibilities of media organisations extends to
include issues of both journalism ethics and
business ethics. This article examines sector-based corporate responsibility as
a way to integrate journalistic and business responsibilities. Empirically, the
article examines how journalistic and business responsibilities unfold in large
Finnish media companies. The analysis shows that ‘dual thinkers’ narrow
corporate responsibility only to environmental issues and, consequently, fail
to address large areas of social responsibility, whereas ‘integrative forerunners’
make meaningful connections between journalistic and business responsibilities.
For media managers, the article offers insights into how sector-based corporate
responsibility can weave industry-specific responsibilities into general
corporate responsibility issues.

Last updated on 2019-13-03 at 12:00