A1 Journal article (refereed), original research

A multilevel perspective to the study of export venture performance


Publication Details
Authors: Oliveira João S., Cadogan John W.
Publisher: Emerald: 24 month embargo
Publication year: 2018
Language: English
Related Journal or Series Information: International Marketing Review
Volume number: 35
Issue number: 1
Start page: 186
End page: 199
Number of pages: 14
ISSN: 0265-1335
eISSN: 1758-6763
JUFO-Level of this publication: 1
Open Access: Not an Open Access publication

Abstract
Purpose

The
purpose of this paper is to present several opportunities that can
emerge from using a multilevel approach to study the antecedents of
export venture performance, and provide scholars with the conceptual and
practical tools for developing multilevel models of export venture
success.

Design/methodology/approach

Essay.

Findings

The
paper shows the problems which scholars face if they continue to engage
in using single venture data to test models that are inherently
multilevel in nature.

Research limitations/implications

There
may be a need to revisit previous works that utilize samples of single
ventures to assess models of export venture performance that are
implicitly multilevel.

Practical implications

This
paper outlines the practical issues that researchers need to consider
when conducting multilevel research in the export venture performance
field.

Originality/value

This paper is the first to focus on the multilevel nature of the export venture performance construct.


Last updated on 2019-13-03 at 12:00