A1 Journal article (refereed), original research

Consumer Choice and Sustainable Development of Supply Chains

Open Access publication

Publication Details
Authors: Mujkić Zlatan, Qorri Ardian, Kraslawski Andrzej
Publisher: Elsevier: Creative Commons Attribution Non-Commercial No-Derivatives License
Publication year: 2018
Language: English
Related journal or series: Procedia Manufacturing
Volume number: 17
Start page: 1097
End page: 1103
Number of pages: 7
ISSN: 2351-9789
eISSN: 2351-9789
JUFO level of this publication: 1
Open Access: Open Access publication


Globalization and ever-growing population in the World, inevitably leads to higher demand for products and services. To meet the growing demand, companies are expanding their operation, and as consequence there is increased negative environmental impact along the supply chain (SC). Thus, raising consumer awareness can reduced environmental impact on the environment, which leads to more sustainable SCs. The aim of this paper is to show how the consumer impact on SCs and to what extent can the environmental impact be reduced. The methodology used in this work is mathematical modelling (optimization), and environmental impacts are set as objective functions. The model was tested on a IT SCs and the result shows that the environmental impact can be significantly reduced by raising consumer awareness and switching to more sustainable products.

Last updated on 2019-13-03 at 12:00