A3 Book section, chapters in research books

The Internationalization of Born-Digital Companies

Open Access publication

Publication Details
Authors: Vadana Ioan-Iustin, Torkkeli Lasse, Kuivalainen Olli, Saarenketo Sami
Editors of book: Chidlow, A.; Ghauri, P.; Buckley, T.; Qamar, A.; Gardner, E.; Pickering, E.
Edition name or number: 1
Publication year: 2019
Language: English
Title of parent publication: The Changing Strategies of International Business : How MNEs Manage in a Changing Commercial and Political Landscape
Volume number: 1
ISBN: 978-3-030-03930-1
eISBN: 978-3-030-03931-8
JUFO-Level of this publication: 3
Open Access: Open Access publication
Location of the parallel saved publication: http://urn.fi/URN:NBN:fi-fe2019050714575


The impact of the digitalization phenomenon on international entrepreneurship and international business has, until now, received little attention from the research community, and the major models of internationalization do not fully address the digitalized type of company.

In response, this article aims to conceptualize the idea that the emergence of born-digitals presents a distinct phenomenon of an internationalizing enterprise. We do so using an explorative approach based on a conceptual framework. We conduct the study through a conceptual, theoretical research model, classifying born-digital firms on two dimensions: their degree of digitalization and their degree of internationalization.

The theoretical contributions of this research are to offer a descriptive approach to the new phenomenon formed by international born-digital firms, and to help develop the corresponding firm typology. In terms of management, this research suggests a series of strategies used by born-digital companies, strategies that can be helpful in facilitating entrepreneurial opportunities for a leaner internationalization process.

Research Areas

Last updated on 2020-20-03 at 10:03