A4 Conference proceedings

Active Environmental Focus and SMEs Performance: The Role Of Business Model Innovation

Publication Details
Authors: Asemokha Agnes, Musona Jackson, Torkkeli Lasse
Publication year: 2017
Language: English
Title of parent publication: Proceedings of the 43rd Annual Conference of the European International Business Academy
ISBN: 978-88-6493-042-8
JUFO-Level of this publication: 0
Open Access: Not an Open Access publication


The transition in customer preference and
behavior towards a more sustainable way of life and increases in demand for
environmentally friendly products and services seem to have an impact on firms’
environmental orientation (Bocken & Short, 2016). As a result, a firm’s
level of commitment and attention to sustainable activities that have positive
effects on the environment is a critical aspect of its business strategy.
Environmental orientation is viewed as a strategic tool that fosters
competitiveness given current topical issues regarding climate change and
attainment of global sustainable development goals and objectives (Bocken &
Short, 2016). Thus, due to increasing demand for environmentally friendly
products, processes and activities by stakeholders, firms should be in a
position to adjust their business models in line with these demands. The
consequences of firms’ ability to either adjust or re-invent their products,
services, processes and systems on their intended business outcomes has not
much been explored. This study therefore seeks to empirically contribute to
covering this gap and as also identified by Wirtz et al. (2016). We also build
upon missing links as highlighted by Chan et al. (2012) and Ardyan (2016).
Wirtz et al. (2016) specifically highlighted that empirical, multivariate
studies especially focusing on linking environmentalism and business model
innovation capabilities are lacking and scarce.

Last updated on 2019-13-02 at 08:55