A1 Journal article (refereed), original research

Student Values and Perceptions of Corporate Social Responsibility in the Forest Industry on the road to a Bioeconomy


Publication Details
Authors: Pätäri Satu, Arminen Heli, Albareda Laura, Puumalainen Kaisu, Toppinen Anne
Publisher: Elsevier
Publication year: 2017
Language: English
Related Journal or Series Information: Forest Policy and Economics
Volume number: 85
Start page: 201
End page: 215
Number of pages: 15
ISSN: 1389-9341
eISSN: 1872-7050
JUFO-Level of this publication: 2
Open Access: Not an Open Access publication

Abstract


Understanding
how stakeholders perceive corporate social responsibility (CSR) is of
importance, especially in industries that place high social demands on the
sustainability of their products and services. The key objective of this
article is to examine the perceptions of students as future consumers
concerning CSR and the future of the forest industry. Using survey data from
three countries, we analyze how personal values, general CSR support, and four background
variables (nationality, gender, age, and study field) are related to student
perceptions of overall sustainability and specific social and environmental
sustainability performance in the forest industry. Our findings indicate that
nationality and study field are strongly associated with student CSR
perceptions. In addition, students build their CSR perceptions on their
personal values and their overall support for CSR. We additionally explored how
respondents perceive the future of the forest industry. The results underline
the complex and context-dependent nature of sustainable forest use in a future
bioeconomy as an issue that cannot be managed at the corporate level, but is
dependent on perceptions, values, and levels of industry knowledge among stakeholders.


Research Areas

Last updated on 2018-19-10 at 07:55