Research project

Community Based Real-Time Simulation for Product Development (Core)


Project Details
Start date: 01/09/2018
End date: 31/08/2022

Funder
Academy of Finland

Abstract

This project hypothesizes that using multi-physical multi-body system models in realtime applications makes it possible to build a bridge between the product development team and customers and thus provide the development team with a better understanding of customer wants and needs.

Traditionally, product and service development decisions have been made by expert staff far removed from end-users. For the most part, the decisions have been based purely on the relevant technical aspects. In the product development process, customer needs and wants are solicited via verbal or written interview. For a completely new product, this approach presents challenges, because it is difficult to describe a new concept-level product to customers. It is equally difficult for customers to fully understand the promised advantages or disadvantages of the resulting product. Furthermore, if the product contains a radical innovation, customers may not even be able to articulate any specific needs related to the product. For these reasons, usability issues and the fulfilment of customer needs can only be addressed in the late phases of the R&D process, often after the first physical prototype has been build. This is expensive, time-consuming, and often does not fully serve customer needs, a severe drawback in today’s product development environment where the focus is moving away from purely technical aspects and moving towards enhancing the user experience.

Going forward, providers must better address user/customer needs when developing future products and services. They can do this by developing realtime simulation-based processes for product development.

It is possible to use realtime simulation to build a bridge between product development and the customer. The product development team is able to gather precise customer feedback early on in the product development process, and customers can clearly express their wants and needs.

This vision of a bridge can be accomplished, in practice, by developing a toolset that will allow the multiple stakeholders to access machine research and development through virtual worksites providing fully configurable multi-physics and realtime virtual prototyping. Digital tools will no longer be a tool set for the product development team alone, but will instead be used as a bridge between product development and the customers.


Keywords
Multibody system dynamics, real-time simulation, product development, crowd-sourcing, mobile machines


Last updated on 2018-12-08 at 16:25