Vieraileva tutkija Joona Keränen

E-mail: Joona.Keranen@lut.fi
Mobile phone: +358 40 482 7081
CV:
Uploaded on: 28/02/2020

Current Organisation
International Marketing (IM) (Superior organisation: LUT School of Business and Management)

Research Interest
Joona Keränen is an Associate Professor at the School of Business & Management at Lappeenranta University of Technology. His research areas include customer value management in business markets, developing sustainable value propositions, and the marketing of complex projects and solutions.

Teaching Experience
B2B marketing, qualitative research methods

Projects as Project Manager
Design for Value (01/01/2018 - 30/04/2019)
Funder: Tekes



Projects as Co-Investigator
Value transformers (01/01/2018 - 31/12/2019)
Funder: Tekes
Boosting the Internationalization of Cleantech SMEs (01/09/2015 - 28/02/2018)
Funder: Tekes
RIVIS-Realizing Intangible Value from In (01/01/2015 - 31/12/2015)
Funder: Tekes



Publications
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How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics (2020)
A1 Journal article (refereed), original research
Ranta Valtteri, Keränen Joona, Aarikka-Stenroos Leena
Industrial Marketing Management
Opportunities for ethnographic methodologies in B2B service research (2020)
A1 Journal article (refereed), original research
Keränen Joona, Prior Daniel
Journal of Services Marketing
Opportunities for value-based selling in an economic crisis: Managerial insights from a firm boundary theory (2020)
A1 Journal article (refereed), original research
Keränen Joona, Salonen Anna, Terho Harri
Industrial Marketing Management
Value co-destruction in hotel services: Exploring the misalignment of cognitive scripts among customers and providers (2020)
A1 Journal article (refereed), original research
Järvi Henna, Keränen Joona, Ritala Paavo, et al.
Tourism Management
A dynamic process theory of public value (2019)
A3 Book section, chapters in research books
Nailer Christopher, Prior Daniel D., Keränen Joona
Public Value Deepening, Enriching, and Broadening the Theory and Practice
Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange (2019)
A1 Journal article (refereed), original research
Prior Daniel, Keränen Joona, Koskela Sami
Industrial Marketing Management
G2G exchange: Lofty goals and sour outcomes (2019)
A4 Conference proceedings
Ojansivu Ilkka, Keränen Joona
ANZMAC conference proceedings
ANZMAC Conference 2019 Proceedings
Rapid multinationalization: value outcomes and capture processes (2019)
A4 Conference proceedings
Vanninen Heini, Keränen Joona
ANZMAC conference proceedings
ANZMAC Conference 2019 Proceedings
Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence (2019)
A1 Journal article (refereed), original research
Prior Daniel, Keränen Joona
Australasian Marketing Journal
Value champions in business markets: Four role configurations (2019)
A1 Journal article (refereed), original research
Keränen Joona, Liozu Stephan
Industrial Marketing Management




Last updated on 2020-28-02 at 04:02