Tutkijaopettaja Joona Keränen

E-mail: Joona.Keranen@lut.fi
CV:
Uploaded on: 17/10/2019

Current Organisation
International Marketing Management, MIMM (Superior organisation: LUT School of Business and Management)

Research Interest
Joona Keränen is an Associate Professor at the School of Business & Management at Lappeenranta University of Technology. His research areas include customer value management in business markets, developing sustainable value propositions, and the marketing of complex projects and solutions.

Teaching Experience
B2B marketing, qualitative research methods

Projects as Project Manager
Design for Value (01/01/2018 - 30/04/2019)
Funder: Tekes



Projects as Co-Investigator
Value transformers (01/01/2018 - 31/12/2019)
Funder: Tekes
Boosting the Internationalization of Cleantech SMEs (01/09/2015 - 28/02/2018)
Funder: Tekes
RIVIS-Realizing Intangible Value from In (01/01/2015 - 31/12/2015)
Funder: Tekes



Publications
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Value co-destruction in hotel services: Exploring the misalignment of cognitive scripts among customers and providers (2020)
A1 Journal article (refereed), original research
Järvi Henna, Keränen Joona, Ritala Paavo, et al.
Tourism Management
Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange (2019)
A1 Journal article (refereed), original research
Prior Daniel, Keränen Joona, Koskela Sami
Industrial Marketing Management
Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence (2019)
A1 Journal article (refereed), original research
Prior Daniel, Keränen Joona
Australasian Marketing Journal
Value champions in business markets: Four role configurations (2019)
A1 Journal article (refereed), original research
Keränen Joona, Liozu Stephan
Industrial Marketing Management
Inspiring future generations of industrial marketing scholars (2018)
A1 Journal article (refereed), original research
Keränen Joona
Industrial Marketing Management
Sensemaking, sensegiving and absorptive capacity in complex procurements (2018)
A1 Journal article (refereed), original research
Prior Daniel, Keränen Joona, Koskela Sami
Journal of Business Research
The darker side of sustainability: Tensions from sustainable business practices in business networks (2018)
A1 Journal article (refereed), original research
Tura Nina, Keränen Joona, Patala Samuli
Industrial Marketing Management
A Value Proposition Development Framework for industrial service (2017)
A4 Conference proceedings
Töytäri Pekka, Rajala Risto, Nilsson-Ollandt Lukas, et al.
Proceedings of the Annual Hawaii International Conference on System Sciences
Hawaii International Conference on System Sciences (HICSS) 2017
Barriers to implementing value-based pricing in industrial markets: A micro-foundations perspective (2017)
A1 Journal article (refereed), original research
Töytäri Pekka, Keränen Joona, Rajala Risto
Journal of Business Research
Organizing for opening up. Responsibilities of open innovation professionals (2017)
A4 Conference proceedings
Dabrowska Justyna, Keränen Joona, Anne-Laure Mention
The ISPIM Innovation Summit – Building the Innovation Century




Last updated on 2019-17-10 at 04:04