Niko Lipiäinen

Mobile phone: +358 50 462 5260

Current Organisation
Innovation Management (Superior organisation: Common, Industrial Engineering and Management)

Research Interest
My research interest focuses on the dimensions of value creation and value capture. The main goal is help companies to understand how they can assess created value to customers and capture it to themselves. Better understanding of customer needs and what would be valuable for customers, will help reshaping of suppliers’ business models and offering. As important from suppliers’ point of view is efficient delivery of value propositions, so they can capture maximum share of created value to themselves. By doing right things and increasing productivity, the companies will support an evolvement process of the surrounding society too.

Projects as Co-Investigator

Value Proposition with the Relevant Business Ecosystem: The Moderating Role of Customer’s Business Change (2019)
A4 Conference proceedings
Lipiäinen Niko, Kokkonen Kirsi
2019 Academy of Marketing Science (AMS) Annual Conference

Last updated on 2019-15-06 at 05:02