Professori Sanna-Katriina Asikainen

CV:
Uploaded on: 10/01/2019

Current Organisation

Research Interest
Sanna Sundqvist is professor in international marketing at LUT, School of Business and Management.

Her current research covers international entrepreneurship, strategic management and marketing (especially managerial behavior), decision making, and emotions (especially in decision making and consumer behavior).

Projects as Principal Investigator
Design for Value (01/01/2018 - 30/04/2019)
Funder: Tekes
Value transformers (01/01/2018 - 31/12/2019)
Funder: Tekes
Novel Methods for Analysis of Online Consumer Behavior (01/01/2016 - 31/12/2017)
Funder: Academy of Finland



Publications
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The usage of large data sets in online consumer behaviour: A bibliometric and computational text-mining–driven analysis of previous research (2020)
A1 Journal article (refereed), original research
Vanhala Mika, Lu Chien, Peltonen Jaakko, et al.
Journal of Business Research
Facts or Opinions: Which Make a Difference? Word-of-Mouth and Attitude Change in a High-Involvement Service Context (2018)
A1 Journal article (refereed), original research
Herold Kristiina, Sipilä Jenni, Tarkiainen Anssi, et al.
Services Marketing Quarterly
The importance of customer focus in mitigating the negative effects of experience-based resources in early internationalizing firms (2018)
A4 Conference proceedings
Faroque A.R., Morrish S.C., Kuivalainen O., et al.
The 31st Global Research Symposium on Marketing and Entrepreneurship GRSME 2018
Capability Triad in IE: The role of dual network and opportunity recognition capability (2017)
A4 Conference proceedings
Faroque Anisur, Morrish Sussie, Kuivalainen Olli, et al.
How service values influence the processing of word-of-mouth in the evaluation of credence beliefs (2017)
A1 Journal article (refereed), original research
Herold Kristiina, Sipilä Jenni, Tarkiainen Anssi, et al.
Journal of Marketing for Higher Education
Prior experience and international performance of export start-ups: the mediating role of a global vision (2017)
A4 Conference proceedings
Faroque Anisur, Kuivalainen Olli, Sundqvist Sanna
14th Vaasa Conference on International Business
The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process (2017)
A1 Journal article (refereed), original research
Sipilä Jenni, Herold Kristiina, Tarkiainen Anssi, et al.
Journal of Business Research
Toward an improved conceptual understanding of consumer ambivalence (2017)
A1 Journal article (refereed), original research
Sipilä Jenni, Tarkiainen Anssi, Sundqvist Sanna
AMS Review
Winding paths: Ambivalence in consumers' buying processes (2017)
A1 Journal article (refereed), original research
Sipilä Jenni, Sundqvist Sanna, Tarkiainen Anssi
Journal of Consumer Behaviour
Cross-country cross-survey design in international marketing research: The role of input data in multiple imputation (2016)
A1 Journal article (refereed), original research
Sintonen Sanna, Tarkiainen Anssi, Cadogan John W., et al.
International Marketing Review




Last updated on 2019-10-01 at 10:50