Apulaisprofessori (tenure track) Jenni Sipilä

E-mail: Jenni.Sipila@lut.fi
CV:
Uploaded on: 20/04/2020

Current Organisation
International Marketing (IM) / Lahti (Superior organisation: LUT School of Business and Management)

Research Interest
My research deals with consumer behavior from a psychological perspective. I am particularly interested in sustainable consumer behavior, consumer reactions to Corporate Social Responsibility, as well as digital consumption.


Research Areas



Projects as Co-Investigator



Publications
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The Crux of the Morality Halo: The Interplay of Corporate Social Responsibility and Price Increases on Consumers’ Perceived Price Fairness (2019)
A4 Conference proceedings
Alavi Sascha, Edinger-Schons Laura Marie, Müller Urs, et al.
Advances in Consumer Research
2019 Winter AMA Proceedings
Are two reasons better than one? The role of appeal type in consumer responses to sustainable products (2018)
A1 Journal article (refereed), original research
Edinger-Schons Laura-Marie, Sipilä Jenni, Sen Sankar, et al.
Journal of Consumer Psychology
How service values influence the processing of word-of-mouth in the evaluation of credence beliefs (2017)
A1 Journal article (refereed), original research
Herold Kristiina, Sipilä Jenni, Tarkiainen Anssi, et al.
Journal of Marketing for Higher Education
The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process (2017)
A1 Journal article (refereed), original research
Sipilä Jenni, Herold Kristiina, Tarkiainen Anssi, et al.
Journal of Business Research
Toward an improved conceptual understanding of consumer ambivalence (2017)
A1 Journal article (refereed), original research
Sipilä Jenni, Tarkiainen Anssi, Sundqvist Sanna
AMS Review
Winding paths: Ambivalence in consumers' buying processes (2017)
A1 Journal article (refereed), original research
Sipilä Jenni, Sundqvist Sanna, Tarkiainen Anssi
Journal of Consumer Behaviour
How service values influence the processing of word-of-mouth in the evaluation of credence beliefs (2016)
A1 Journal article (refereed), original research
Herold Kristiina, Sipilä Jenni, Tarkiainen Anssi, et al.
Journal of Marketing for Higher Education
The Influence of Word-of-Mouth on Ambivalence in the Consumer Decision-Making Process (2016)
A4 Conference proceedings
Sipilä Jenni, Herold Kristiina, Sundqvist Sanna, et al.
What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data : AMA Educators Proceedings
Social Influences and Attitude Change in a High Involvement Service Context (2014)
A4 Conference proceedings
Herold Kristiina, Sipilä Jenni, Sundqvist Sanna, et al.
Australia New Zealand Marketing Academy Conference 2014 Proceedings
The Impact of Influence Tactics on Emotions, Perceived Trustworthiness of Supplier, and Behavioral Intentions in a B2B Buying Context (2014)
A4 Conference proceedings
Tarkiainen Anssi, Sipilä Jenni, Sundqvist Sanna, et al.
Australia New Zealand Marketing Academy Conference 2014 Proceedings



Keywords
Consumer behavior
Consumer psychology
Digitalization
sustainability

Last updated on 2020-20-04 at 08:32